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ATTENTION COACHES:

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Transformational Coaching Certification

for impact that outlives you

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you know something the "gurus" don't:

building your

legacy

is not the same as growing your business

But it would be hard to tell that’s true if you only looked at the marketing directed to thought leaders.
That is... The industry, incorrectly, treats business growth interchangeably with building impact, reputation, and a legacy.

you know something the "gurus" don't:

building your

legacy

is not the same as growing your business

But it would be hard to tell that’s true if you only looked at the marketing directed to thought leaders.
That is... The industry, incorrectly, treats business growth interchangeably with building impact, reputation, and a legacy.

Why is that?

The truth is, one way or another,
most industry leaders are caught in the promise

(that usually fails to deliver) of

"leverage"

Leverage prioritizes groups over the human connection of one-on-one work.
Leverage requires clients to pay more for less support.
Leverage prizes financial results over outcomes for clients.
Leverage makes the coach - not transformational content - the center of the relationship.
Leverage is the stuff of “personal brands” - ironically, the industry’s favorite kind of brand, but the absolute worst type of brand for creating a sustainable business.

And it makes sense on the surface.

You see... Most coaches get into the business, because they’ve solved a problem for themselves. Naturally, they want to help others do the same.

And it works for awhile… until something’s gotta give.

And that’s the dirty little secret.

No matter how you do it,

being the face of a personal brand

is resource-intensive.

It requires:

YOUR time;

YOUR empathy; and

YOUR creative brain power that creates the systems your clients use to get the transformational results you’re known for…

YOUR creative brain power that creates the systems your clients use
to get the transformational results you’re known for…

ON TOP OF YOUR

entrepreneurial skills to work

“on”

the business and
monitor the systems

“In”

the business

“on”

the business and
monitor the systems

“In”

the business

Sure, leverage can help you work less on that last part,
but it can never really resolve the human touch element.

Human touch is key to real results, and when you’re central to that part of the business,
you’ll inevitably ask yourself, “How sustainable is this?”

The question creeps up like this:

Maybe it’s because you’re far ahead of the original client you started to work with,
so the excitement for this stage of the journey doesn’t light you up like it once did.

Or, because you’re getting compassion fatigue as the dumping ground
of the mindset and real life situations of your clients as you hold space for them.

Or, because you’re buzzing with a new evolution of your body of work…
wondering if you have to “burn down” the old stuff.

Or, just because… being a personal brand is not all it’s cracked up to be.

The industry answers these nagging feelings with the concept of leverage.

You think, "Maybe if the business is big enough and making so much money,
you’ll love the work again. The personal cost won’t be as high. It will all work itself out."

Enter the gurus, where the leverage message
really seems to shine. The tactic is:

Be the face of your brand to command premium prices as a celebrity coach and
Do the client work, whether one-on-one or in groups, once a week or month… OR
Distill your work into consumable courses that don’t provide client support… AND Keep a tight grip on your best work, making it available only at pricing inaccessible to the people who need it most.

The unspoken reality of this method is that it:

Requires you to be heavily involved in every aspect of the business… (a recipe for burnout that is disguised as a way to gain status as the only person who does what you do)
Does nothing to ensure that your work outlives you
And, in the case of courses, requires immense resources to overcome saturated markets and tight profit margins, selling to markets that are skeptical of buying another course that collects dust on the virtual shelf.

Like it or not, the end result is that you’re still

A BOTTLENECK

in your business, blocking the expansion of your message.

The irony?

The coaching industry sells these tactics as a way to make coaching more sustainable,
but, in fact, these are the main reasons for burn out and staying small.

You know you’re caught in the trap when:

You swap the problem of being All. The. Things. in your business for being
The Manager. Of All. The. Things.

AND yet…

You find yourself STILL being the only one who really gets your clients results
and the only person your clients want to work with.

What’s worse is that these tactics don’t totally align with your values,
but they are being sold as the only way.

Defining success with vanity metrics and numbers instead of client outcomes
Lionizing coaches with big audiences and big launches, but minimizing depth, experience, and expertise
Extolling resource-intensive personal brands that cause exhausted thought leaders to burn it all down, costing the industry (and clients) true leaders left and right
Taking for granted that big results require complex technologies and leverage tactics designed to mimic (but not deliver) a high touch client experience
Discounting substance as secondary to marketing, implying that ideas are for the taking and experience can be “hacked”

We are at a crossroads, looking for the New Way.

The New Way exalts substance and depth over big launches and vanity metrics.

It maximizes the coach’s method by letting real results speak for themselves,
instead of using leverage that sacrifices client outcomes in favor of financial goals,
ultimately undermining the coach’s reputation and diminishing the importance of their work.

The New Way is not a dream.

It is a viable option, an alternative, ethical way to scale that keeps the secret sauce
for great client outcomes - the human touch - without relying only on YOUR humanity.

We all know that visionary work, guided by real humans who care, always gets results
far and away better than any webinar or self-study program ever can.

So how do you keep the human touch without being the only human involved?

Enter: Certification & licensing!

You may have heard of this option, but felt scared.

Maybe you've had past brushes with copycats,
or the industry’s emphasis on keeping an iron grip
on your work has you spooked.

Those fears are completely understandable.

You've probably had moments when you hesitated

to hit “publish” because of the possibility

of others walking away with your work.

And now you're being told to put your best work

in the hands of others... on purpose!

So you may be asking yourself:

How can I avoid dilution of my work by people who only have a superficial understanding
of it, but will use it to compete with me?

How can I ensure I don’t lose credit for it? After all, what amazing coach hasn’t seen a copycat
promoting similar work (on the surface, anyway) as their own?

How can I keep control of the depth and substance of the message for real results?

How can I maintain my reputation for transformative outcomes when others are delivering the work?

How can I maintain my current business momentum, the income that pays the bill and the team, while taking myself out of the day-to-day, to focus instead on the legacy?

Will this be another kind of program that sells the promise of leaning “out” but ends up swapping one type of problem for another?

Here’s the thing:

pursuing a certification goes against the grain

But as a visionary, we know this won’t be the first time you’ve bucked the trends and forged your own path.

CREATE YOUR CERTIFICATION PROGRAM TODAY!

That's why we are so excited to Introduce:

set up and sell out

Your First Certification Program

It’s the YES answer to the question:

“Is it possible to ethically scale, without the pressures of unsustainable personal brands,
in a way that maintains the integrity of my work, ensuring others can deliver it
with the same transformational results, and is marketable even at premium pricing?”

We will support you in creating, launching, and scaling a Certification program that is:

transformative

The world is awash in free and premium information, and yet, as humans, we still suffer
the discomfort and outright pain of our problems.

In this world of information with a motive (clicks, rankings, virality), it’s a chore
just to discern what content has a *point* let alone high enough quality to generate a result.

Your work gets results and, therefore, creates an impact. If that impact doesn’t translate
when others deliver it, a certification program will end up in the trash.

We’ll work together to maintain and emphasize the transformative part of your work -

even when others deliver it.

marketable

Certifications have the highest perceived and actual value of any coaching offer,
which translates to a high quality buyer psychology and ease of sale.

BUT if you intend to continue offering your own programs that contain the method,
you could end up confusing your audiences.

We’ll work together to keep this from happening, without watering down your overall impact.

defensible

The law doesn’t protect non-technical methods, which means that protecting your best work
requires a different legal strategy than you’re probably using already.

It’s one that combines practical, systematic, and formal legal protections
to make your work hard to steal in the first place, and that lets you rein in practitioners
who go outside of your scope.

This legal barrier, which can be lightweight yet incredibly effective,
is where the financial and goodwill value of your brand is stored.

It’s the part that can be passed on to later generations or even sold.

THIS IS THE HELP I NEED!

This all sounds great… until the “BUTS” start showing up:

“But... I’m not well-known as a coach

so nobody would ever pay the big bucks to get certified by me!”

“But...I’m not sure I know enough

about my topic to provide the kind of value people would expect
from a certification program!”

“But...I wouldn’t have the foggiest idea how to set up a certification...

what to include, how to protect it, or even how to ensure that end clients
still get transformational results!”

And then you find yourself wishing you’d never started dreaming
of creating your own certification and licensing program in the first place...

We’ve got an answer to that, but first, let’s look at the possibilities of certification.

The initial certification round is often filled by prior star students, the people who have reached out to be like you, and the ones who seem to “get” your work inherently.

Our clients usually sell five to twenty-five students into their certification program on the initial round by tapping into this audience alone.

Typical certifications are sold from

$5,000 to $25,000

(sometimes slightly less, but often much more).

These clients are happy to be among the first. They highly value your work and access to you, and are willing to pay for it without issue.

This group helps you refine what matters most to getting results with your work,

build out the teaching aspect of your methods, and generates your first group

of sophisticated peers.

You have new enthusiasm to “lean in” to the work, without having to find clever ways

to “lean out” of the interpersonal aspect of coaching.

Whether you choose to run the program live a few times, or just once,

it is almost always among the most fulfilling programs you will ever deliver.

The inaugural class. The one that started it all. It's bitter-sweet.

If you’re feeling the pull, you’re probably still feeling the weight of the “but how.”

That (totally normal) feeling is why we designed Sold Out Certifications.

It is a high touch, done-with-you experience with all of the training, templates, and support

you need create, launch, and sell out a certification program that is defensible, marketable, and transformational.

This is not another heavy self-study experience with unwieldy group calls,

where you have to spend endless time learning new material and systems

and jumping through hoops to get substantive help.

Instead, we’ve purposely designed a flexible and accessible experience

that lets you get to the heart of what matters for you and your proprietary methods.

Let's look at what's inside.

You’ll get:

LIFETIME ACCESS TO THE CERTIFICATION LAUNCH METHOD WORKSHOP

revisit the trainings that started it all, including:

Turning Your Knowledge Into A Signature Methodology You Can Actually Become Known For (And Protect);
The Certification Framework That Virtually Guarantees You Create A Transformational Program That Gets Client Results;
The Legal Protections You MUST Have In Place BEFORE You Sell A Single Certification, Template, Or Licensing Offer!;
Selling A Premium-Priced Certification Program ($5000 +) With Super Short Sales Calls Or No Sales Calls At All;
The Strategic AND Technical Steps Of Automating Your Certification Sales For Completely Passive Income!;
What To Expect When Promoting Your Certification Launches And Sales Funnels Using Paid Advertising;
Common Mindset Blocks For Legacy Builders: How To Work Through Your Fears And Doubts To Just Do It!;
The Content Continuum: Understanding The Spectrum Of Certification Models And Identifying Which Model Is Right For You!; and
Group Q&A.

you'll even own the secret bonuses, including:

The written downloadable version of each of the trainings;
Creating The Cultural Element In Your Coaching Business And Programs;
Defining Your Coaching Philosophy;
The Certification Cheat Sheet #1: A Framework For The "TEACH" Version Of Your Program;
The Certification Cheat Sheet #2: A Framework For The "SELL" Version Of Your Program;
Branding Your Legal Agreements For Increased Conversion, Comprehension, And Compliance;
Legal Marketing Considerations: How To Toe The Line Between What's Acceptable In The Industry vs. Acceptable Legally;
How to Avoid And Handle Certification Client Chargebacks; and
The Action Plan And Timeline For Creating And Launching Your Certification Program.
The Basics Of A Licensing Or Templates-Based Offer

ACCESS TO THE MEMBERS ONLY PORTAL

not a question will go unanswered with this
bonus content, just for members!

MEMBERS ONLY TRAINING:

Niche-Specific Trainings for: Health & Wellness Practitioners, Licensed Professionals, Marketing & Finance Professionals, And More
Model-Specific Trainings for: Licensing Offers, Designations, Certifications, Certifying Bodies, And More!
Nitty-Gritty Trainings: Insurance, ICF Rules & Accreditation, Technical Trainings
And More As Needed!

implementing everything you learn will be a breeze with these templates and examples:

MEMBERS ONLY TEMPLATES:

Various Sales Funnels
Launch Sales Pages & Sales Emails
Certification & Licensing Client Agreements
End-User Agreements
Sample Client Pledges
And More (Variations Based On Model)
And More As Needed!

BUT YOU WON'T BE GOING FORWARD ON YOUR OWN.
WE'LL BE THERE EVERY STEP OF THE WAY WITH

1-ON-1 COACHING SESSIONS

1-on-1 Signature Methodology Strategy Call
1-on-1 Certification Marketing Strategy Call
1-on-1 Trademark Logistics & Strategy Call
1-on-1 Copyright Logistics & Strategy Call

get our expert eyes on your program with

personalized audits

1 Personalized Methodology Audit
1 Personalized Packaging & Pricing Audit
1 Personalized Legal Audit
1 Personalized Delivery Systems Audit
UNLIMITED Personalized Marketing Audits

we'll even do some of the work for you!

Including...

done-for-you legal support

done-for-you trademark

To make your program Defensible,
you need legal protection upfront

before you sell it in the marketplace.

But, you're not a lawyer,

so we're going to do the heavy lifting for you.

We'll evaluate the strength of your name

and once we feel it fits the criteria,

we'll submit it to the Trademark Office.

We'll even pay the filing fees!

done-for-you copyright

While the legal templates you will receive
will help prevent the theft of your materials and the mis-use of them by students,

your copyright is still an important safeguard.

We'll protect your best for for you

and submit it to the Copyright Office.

We'll even pay the filing fees!

done-for-you delivery systems

done-for-you membership portal

You create the content...
We'll create the portal that houses it,

and we'll even make sure it's integrated

with your CRM, Jot Form, and Email Parser

The entire certification experience will be

completely automated, while maintaining a

high quality user experience for your buyers!

done-for-you badges & diplomas

Once your certification students pass
their requirements, you'll want to send them

Digital Badges and Physical Certificates.

We'll design them, in your branding,

while maintaining a professional feel.

done-for-you marketing assets

done-for-you product images

In your online marketing materials,

you'll want to include visual representations

of everything that is included.

We'll do that for you by designing branded "3D Product Images" to show your prospects all of the value your program brings!

Done-for-you video ads

To kick-start your promotional efforts,

we'll also create a variety of Video Ads

you can test to market your program.

Each video ad will use a different style and strategy, to see what works for your audience and give you the best chance at success!

enjoy endless morale and momentum with the

members-only community group

Dreams need support and camaraderie. That's why as soon as you complete your registration,

you’ll get instant access to our private Facebook group.

We expect this to be a high level group of participants, plus Amanda and Valerie of course!

This is an excellent place to get your questions answered, get and give support and motivation,

cultivate friendships and partnerships, and be part of a vibrant, dynamic community

where every single person is committed to the same goal.

and yes! there's more!

When your Certification Program is ready,

you want the market to know

that your program is one they can trust…

After we have reviewed and approve

of all of your Certification Materials, we will determine if you meet the criteria to become…

t.e.a.c.h. certified

Once you're approved for certification, you receive:

Multiple Logo Variations To Use In Your Marketing
Physical Diploma In The Mail
The Peace Of Mind Knowing You Have The Green Light From Two Experts In The Field
Everything You Need To Show Your Prospects That You Are A Certifying Body They Can Trust

LICENSED FRAMEWORKS

You'll have use of these frameworks in your business:

“Do-Teach-Sell-Certify-License”
“Strategy-Service-Sales-Seal Of Approval-Swipe”
“Product-Process-Protection-Professional Designation-Permission”
“The Coach’s Credo”
“The Coaching Client’s Credo”
“Sale The 9Cs”
“The Unlimited Offer Ideas Matrix”
“The Ethical Marketing Pledge”
And More!

schedule a call

doors close soon.

only 10 spots available.

YES, I WANT ALL OF THIS SUPPORT!

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when it's done right, A certification allowS you to:

Regulate and profit off of what’s already going to happen anyway: the theft and use
of your material.
Maintain ownership rights of your ideas and content, and you get to specify how
it’s all used.
Sell an offer that converts at a MUCH higher percentage with MUCH greater ease
than any course or coaching program, because Certifications buyers are so sophisticated.
Your buyers become a ready-supply of team members you can hire to work for you
in your company, knowing they’re already trained in your methodology.
You know that no matter what happens to you, your legacy will survive.

And best of all:

The market is no longer solely focused on YOU,
releasing you as the bottleneck.

Instead, they’re interested in what they should’ve been interested in all along anyway:

your methodology and ideas.

That's what Sold Out Certifications is all about.

it's all inside

"SOLD OUT CERTIFICATIONS"

Let's Do A Quick Recap!

everything you will receive:

All Of The Expert Knowledge You Need: Lifetime 24/7 Access To The Certification Launch Method, All Of The Bonuses, And The Members-Only Trainings
Templates To Make Execution Easier: Model-Specific Marketing & Legal Templates
A Coach's Support & Feedback Along the Way: Four 1-on-1 Coaching Sessions and Personalized Legal, Marketing, & Delivery Audits
Done For You Legal Support: Done-For-You Trademark, Done-For-You Copyright
Done-For-You Delivery Support: Done-For-You Membership Portal, Done-For-You Digital Badge & Physical Diploma Design
Done-For-You Marketing Support: Done-For-You Promo Graphics, Done-For-You Video Ads
Community Support; and
Seal of Approval and Licensing Frameworks

schedule a call

doors close soon.

only 10 spots available.

LET ME TALK ALREADY!!

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IF YOU WANT TO SELL YOUR OWN CERTIFICATION PROGRAM,
JOIN US FOR THE STRATEGIC AND LEGAL WAY TO DO IT IN

"sold out certifications"

This topic is near and dear to our hearts.

amanda goldman-petri

lost her way in her coaching business.

When she leaned into the industry’s ways for several years,

it worked. But only on the surface...

She did what the gurus teach to a Tee, made tons of money,

and built an industry famous personal brand.

But she ended up with her business running her life,

feeling exhausted and misaligned, and miles away

from the core of her work as an innovative marketer

that was one of the first to measure her own success

by her client’s results.

After pulling the plug, she decided to be part of the vision

for a more ethical, sustainable, and impactful way.

That's when she began certifying other coaches.

Who was the lawyer who helped her do that?

None other than...

This topic is near and dear to our hearts.

AMANDA GOLDMAN-PETRI

lost her way in her coaching business.

When she leaned into the industry’s ways for several years, it worked. But only on the surface...

She did what the gurus teach to a Tee, made tons of money, and built an industry famous personal brand.

But she ended up with her business running her life, feeling exhausted and misaligned, and miles away from the core of her work as an innovative marketer that was one of the first to measure her own success by her client’s results.

After pulling the plug, she decided to be part of the vision

for a more ethical, sustainable, and impactful way.

That's when she began certifying other coaches.

Who was the lawyer who helped her do that?

None other than...

valerie del grosso

As the lawyer friend to coaches over the last eight years

of her fourteen year legal career, Valerie saw the insides

of successful and profitable coaching businesses…

that were secretly eating her clients alive.

As a die-hard coaching fanatic herself,

regularly joining programs and buying coaching,

she saw how the false choice of leverage and scale

without the human touch provided disappointing results

for clients… and diminished the reputation of great coaches.

In helping visionary coaches protect their work,

she realized the power of certification and licensing

as an ethical, alternative way to scale.

She made it her mission to help coaches build a true legacy.

Working with coach clients to defend their certifications from content thieves

and other things that make these intermediate to advanced offerings go sideways,

she realized that more work was needed to define the types of certifications that work best,

help coaches avoid falling into the old growth strategy “traps” and truly focus on the work,

and set up their certification to sell out.

To do that, she turned to her very own coach, client, and friend, Amanda Goldman-Petri,

to add her special marketing and coaching expertise to the mix.

Sold Out Certifications was born.

So you’ll forgive us if this sounds dramatic, but the thing is...

What a visionary decides to do in this situation isn’t just about them or their content.

it's about the fate of the industry.

Alternative education is growing as the world changes,

and true thought leaders have to be ready to take on this role in society.

Letting slick marketers who teach watered down material lead the industry is not good for it.

Letting misaligned business tactics be the only option is not the way.

schedule a call

doors close soon.

only 10 spots available.

YES, LET'S CHANGE THE INDUSTRY!

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join us if:

You need relief from wearing all of the hats, but without sacrificing
client results, impact, or income, and with an eye on the future of your brand.
You are tired of growing your business in a contradictory way,
by staying small and being the face, voice, and delivery of the brand.
You are ready to cement your legacy and become coaching royalty,
without “bro” marketing tactics and losing control of your work.

We know those tactics result in lots of valueless fluff being dressed up to draw crowds, only to disappoint customers and do a disservice to the industry as a whole!

With a certification, you maintain your excellence and get all of the benefits
of increased visibility unique to this model:

Brand advocates, who take emotional (not legal!) ownership of your work,
striving to show the world its amazing results, keeping an eye out for copycats,
and being enthusiastic advocates for your message in front of audiences
you may never reach on your own;
Creating a group of peers as your clients, allowing you to maintain your enthusiasm
for your work with a higher level audience, instead of having to work directly with clients
yourself to get results;
Freeing up your time without sacrificing money or quality of your work;